Paramount Global is merging Showtime’s streaming service into it’s marquee platform Paramount+ and will be rebranded as Paramount+ with Showtime, although pricing for the combined service has not yet been announced.
Paramount announced their plans on Monday and as part of the integration, but Showtime changes have been in the works for a while.
Back in the fall of 2022, Paramount restructured its Showtime business as executive David Nevins left the company, and Chris McCarthy and Tom Ryan took over. McCarthy also runs Paramount’s cable-TV networks like MTV and Comedy Central, while Ryan runs Paramount’s streaming segment.
“This new combined offering demonstrates how we can leverage our entire collection of content to drive deeper connections with consumers and greater value for our distribution partners,” Paramount CEO Bob Bakish said in a memo to employees Monday, via CNBC.
It’s another step for Paramount as they continue to ramp up their efforts in the ongoing streaming wars that seem to see more and more brands getting into the mix.